Events today are critical to communicate brand values because consumers expect so much from a brand. It is not just the product and the material but fundamentally the brand image. This is the idea that events should pass.
We live in a media-dominated society, so Design alone cannot reach markets without good communication. All the elements are necessary for communication to be effective. Events have to be attractive and exciting in a world already loaded with information.
We hold cultural events to promote Portuguese design in the world. We organize conferences and exhibitions, as well as seminars and classes. We share ideas with creative’s, manufacturers and the marketplace. The goal of our events is to bring both developments together to achieve the best result.
Our events include effective promotion of products so that they are remembered as long as possible with the target audience.